West Bend resident reintroduces Lithia Beer

…For more than a decade, Lithia beer was not produced anymore. In 1999, Gunter Woog, who was born in Germany but moved to West Bend in 1952 at the age of 6, bought the trademarked name which had been unregistered since the demise of the Walter Brewery.
"I was waiting for the right opportunity to bring it back," says Woog.
Although Woog did nothing more than own the rights to the name for about 10 years, he was inspired to purchase it because his father was a beer enthusiast and, as a native of Germany, felt it was a part of his history…

Continue reading “West Bend resident reintroduces Lithia Beer" on OnMilwaukee.

West Bend resident reintroduces Lithia Beer

…For more than a decade, Lithia beer was not produced anymore. In 1999, Gunter Woog, who was born in Germany but moved to West Bend in 1952 at the age of 6, bought the trademarked name which had been unregistered since the demise of the Walter Brewery.

"I was waiting for the right opportunity to bring it back," says Woog.

Although Woog did nothing more than own the rights to the name for about 10 years, he was inspired to purchase it because his father was a beer enthusiast and, as a native of Germany, felt it was a part of his history…

Continue reading “West Bend resident reintroduces Lithia Beer" on OnMilwaukee.