Milwaukee Talks: WUWM Executive Producer Mitch Teich
OMC: Listening to “Lake Effect,” I’m always impressed that you become an expert on every subject that you interview people about. How do you do that?
MT: I tell people it’s like taking a midterm every day on a different topic and not having taken the class until that day, as well. We really take it seriously that when someone sits down in this studio. We prepare to interview them. We’ve done our homework. We come at it with the attitude that you are doing us a favor by coming in here and subjecting yourself to being interviewed. It shows up the most when we interview authors who are almost, to a person, pleasantly surprised to find out that we have read their book…
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